JACKSONVILLE, Fla. — Winn-Dixie is teaming with DLJ Produce to support the USO through a new fundraising campaign benefiting military service members and their families.
Through Veterans Day on Nov. 11, The Winn-Dixie Company, the Winn-Dixie Gives Foundation and DLJ Produce will donate 5 cents to the USO for every pound of participating Razzle Dazzle Premium Grapes sold at Winn-Dixie stores across Florida and southern Georgia, with total contributions capped at $50,000.
The promotion includes red (Razzle), green (Dazzle), black (Snazzle) and mixed seedless Razzle Dazzle grape varieties.
“Military families are an important part of the hometown communities Winn-Dixie has proudly served for generations, and supporting them is one way we put our purpose into action,” said Brooke Rice, chief merchandising officer for The Winn-Dixie Company. “Together with DLJ Produce, we’re giving our customers an opportunity to show their appreciation while helping the USO provide meaningful support to service members and their loved ones.”
Funds raised through the campaign will support USO programs that provide assistance, resources and connections for active-duty, National Guard and Reserve service members and their families. The organization’s services include food and care packages, military family programs and emergency response support.
“We’re proud to build on our partnership with Winn-Dixie and once again support the important work of the USO,” said Bill Coombs, president of DLJ Produce. “This campaign demonstrates how something as simple as choosing fresh produce can add up to meaningful support for service members and their families.”
The initiative builds on a longstanding relationship between Winn-Dixie and DLJ Produce. Their 2025 Razzle Dazzle campaign generated a $50,000 donation to the USO. Earlier this year, The Winn-Dixie Company and its foundation also contributed $100,000 to support military-focused programs across Florida and Georgia.
As part of its Veterans Day recognition, Winn-Dixie will offer veterans and active-duty military personnel an 11% discount on Nov. 11 with valid military identification or proof of service.
Since 2018, The Winn-Dixie Company and the Winn-Dixie Gives Foundation have donated more than $8.4 million to organizations and initiatives supporting service members and military families.
