Toast and Instacart partner to expand retail omnichannel sales

BOSTON and SAN FRANCISCO — Toast and Instacart announced a strategic partnership to simplify operations and open new revenue streams for retailers, while providing restaurants with quick, flexible access to essential supplies.

Under the agreement, Toast retail customers will find it easier to onboard onto the Instacart Marketplace and keep their brick-and-mortar inventory synchronized online. The integration aims to help food and beverage retailers expand their digital presence, align online catalogs with in-store stock through frequent inventory updates, and streamline item setup using barcode optimization and improved catalog workflows.

For restaurants, the partnership integrates Instacart Business into the Toast ecosystem as a procurement option for same-day delivery of produce and pantry staples, helping operators meet last-minute needs, often within an hour, without disrupting service. Restaurant teams will also gain access to Instacart Business benefits, including shared Instacart+ subscriptions and cash-back offers.

“Whether helping a local grocery shop reach new customers online or ensuring a restaurant never runs out of key ingredients during a Friday night rush, this partnership is designed to help our customers run and grow their businesses more efficiently,” said Steve Fredette, co-founder and president of Toast.

Ryan Hamburger, vice president of commercial partnerships at Instacart, said the collaboration combines complementary platforms to expand retailer participation on the Instacart Marketplace while providing Toast restaurants with a flexible, on-demand sourcing option.

The companies plan to test the integrations early this year, with a wider U.S. rollout expected later in 2026.