NEW YORK — With consumers embracing “Summerween” and looking ahead to fall baking season, Nestlé Toll House is expanding its lineup of seasonal products with a mix of new and returning cookie doughs and baking morsels. The collection includes a limited-edition Scooby-Doo-themed cookie dough, the return of the brand’s popular Trick-or-Treats dough and several fall-inspired offerings designed for Halloween celebrations, game days and cozy autumn gatherings.
Nestlé Toll House leans into Summerween trend with new seasonal cookie doughs
Nestlé Toll House is celebrating the growing popularity of “Summerween” with the launch of a new Scooby-Doo Cookie Dough and the return of its Trick-or-Treats Cookie Dough, giving consumers a head start on Halloween-inspired treats.
The new Nestlé Toll House Scooby-Doo Cookie Dough combines the brand’s classic sugar cookie dough with Scooby-themed sprinkles, delivering a nostalgic twist on a homemade favorite. The returning Trick-or-Treats Cookie Dough features rich chocolate cookie dough with butterscotch-flavored morsels and festive sprinkles, creating a seasonal treat with a crispy edge and chewy center.
As the calendar moves closer to fall, Nestlé Toll House is also rolling out several new and returning autumn-themed products nationwide.
New additions include Fall Cinnamon Cookie Dough, featuring cinnamon cookie dough topped with cinnamon flakes and seasonal sprinkles, and Football Cookie Dough, which pairs the company’s signature sugar cookie dough with milk chocolatey football-shaped morsels. Returning favorites include Pumpkin Spice Cookie Dough, made with pumpkin spice dough and white candy morsels.
The company is also expanding its baking ingredient lineup with two fall-inspired morsel products. Milk Chocolatey Flavored Football Morsels are designed for decorating cookies, cupcakes and snack mixes, while Pumpkin Spice Flavored Morsels blend cinnamon and clove flavors for seasonal baking recipes.
In addition, Nestlé Toll House will introduce Mexican Hot Chocolate Flavored Cookie Dough Inspired by Abuelita in August. Available exclusively at Target, the dough combines chocolate and cinnamon flavors to create a warm, spiced cookie experience.
Most of the seasonal cookie dough varieties are available now in 14-ounce packages with a suggested retail price of $4.99, while the fall-inspired morsels will arrive in September with a suggested retail price of $5.79.
“Whether you’re combining nostalgic, comforting tastes with fresh seasonal classics, nothing brings loved ones together like a plate of freshly baked cookies,” said Andrew Kneale, senior manager of brand marketing for Nestlé Toll House. “From the comforting warmth of cinnamon and pumpkin spice to the playful game-day spirit of our football-shaped morsels, we’re making it easier than ever for fans to create memories in the kitchen and experience a little fall magic in every bite.”
