KENNEBUNK, Maine – As more consumers seek trusted fluoride-free oral care, Tom's of Maine is expanding its natural care portfolio with Hydroxyapatite Toothpaste, an anti-sensitivity toothpaste with naturally derived Arginine and Calcium Carbonate. Arginine, a naturally derived amino acid, and Calcium Carbonate, a naturally derived mineral, work together to reduce hypersensitivity, while Calcium Carbonate also helps whiten teeth by removing surface stains. It's now also formulated with hydroxyapatite, the primary mineral that makes up tooth enamel.
Tom's of Maine has spent more than 50 years being passionately committed to making products with naturally derived ingredients – and this formula continues that commitment. The fluoride-free, SLS-free formula is vegan, gluten-free, and made without artificial flavors, sweeteners, dyes or potassium nitrate.
"We're meeting the demand for fluoride-free alternatives the Tom's of Maine way," said Cristiane Martini, VP, General Manager at Tom's of Maine & NA Sustainability. "For us, it's about creating more than just another ordinary toothpaste — harnessing the power of naturally derived ingredients, such as arginine and calcium carbonate, to deliver effective oral care, while staying true to what has always made Tom's different."
Tom's of Maine Hydroxyapatite is not an ordinary toothpaste.
- Enamel-safe whitening removes surface stains
- Relieves hypersensitivity with naturally derived Arginine and Calcium Carbonate
- Fluoride-free and SLS-free
- Contains hydroxyapatite, the primary mineral that makes up tooth enamel
Tom's of Maine Hydroxyapatite Toothpaste is available now in Gentle Mint flavor at Amazon.com for an MSRP of $11.99 (4.4 oz), with availability expanding to additional retailers in 2027.
