DENVER – Just eight months after making its grocery debut, Tractor Beverage Company's Haymaker is headed to one of the Northeast's most influential food retailers. Beginning September 1, all four flavors of the award-winning USDA Certified Organic apple cider vinegar sparkling tonic will be available at 50 Wegmans Food Markets locations throughout the Northeast.
Named one of Bon Appétit's Best New Beverages of 2026, Haymaker has moved quickly from an idea Tractor's founders began developing nearly a decade ago to an award-winning retail line. The Wegmans partnership marks Haymaker's first retail expansion beyond Sprouts Farmers Market, where it launched nationally in January.
At the heart of every Haymaker is a full tablespoon of organic apple cider vinegar, connecting the drink to its roots as a farmer's tonic and giving it its signature bright, bracing flavor. Made with real fruit and light carbonation, each 12-ounce can has no added sugar, five grams of sugar and 25 to 30 calories, depending on the flavor.
The four-flavor lineup includes Citrus Ginger, Apricot Peach, Dragon Berry and Passion Mango.
"Haymaker has only been on shelves since January, and already it has earned a place at Wegmans. That's a big moment for Tractor," said John Murphy, Chief Revenue Officer at Tractor Beverage Company. "Wegmans is a place people trust to introduce them to what's good and what's next. We're proud to have Haymaker be part of that and excited to introduce Tractor to a whole new group of shoppers across the Northeast."
Haymaker's early recognition spans consumer food media, natural products, foodservice and ingredient transparency. Bon Appétit selected it as one of six winners from 170 drink submissions for the magazine's inaugural Pantry Awards. All four flavors have also earned Clean Label Project Certification and 2026 FABI Awards from the National Restaurant Association Show. Citrus Ginger was additionally named a FABI Favorite, while Apricot Peach won the 2026 NEXTY Award in the Beverage category at Natural Products Expo West.
Beginning September 1, all four Tractor Haymaker flavors will be available at 50 Wegmans Food Markets locations throughout the Northeast. Product availability may vary by store. Shoppers can learn more at drinktractor.com/haymaker and find their nearest Wegmans at wegmans.com/stores.
