NATICK, Mass. — Tru is carving out a distinctive position in the fast-growing functional beverage category through a streamlined approach focused on clean ingredients, everyday functionality and bold fruit flavor.
Founded by a former professional athlete and tech entrepreneur, the enhanced sparkling water brand combines true-to-fruit flavors with just seven simple ingredients and a touch of carbonation. Rather than relying on artificial sweeteners, added sugar, or lengthy ingredient lists, Tru uses real fruit juice to deliver a cleaner-label alternative for consumers seeking refreshment and functional benefits.
Explore Tru’s energizing and calming beverages
The company’s portfolio centers on two complementary product lines designed to meet diverse consumer needs throughout the day.
The USDA Organic Energizing line contains 70 milligrams of organic caffeine, delivering a clean source of energy and focus without the complexity of many traditional energy drinks. The line is designed for consumers seeking a lighter, more natural option for sustained energy.
For those seeking relaxation rather than stimulation, Tru offers its Calming line, which delivers 42 milligrams of magnesium glycinate, a highly bioavailable form of magnesium, in a caffeine-free sparkling beverage designed to support calm and recovery.
By separating its products into energy and calming platforms, Tru offers consumers a straightforward choice aligned with their lifestyles and daily routines while maintaining a consistent focus on clean ingredients and refreshing taste.
As demand for functional beverages continues to grow, Tru is positioning itself as a brand that emphasizes simplicity, transparency and everyday wellness, offering products that deliver targeted benefits without compromising flavor or ingredient quality.
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