MIAMI — Tuck Pouches Inc. has launched TUCK, a nicotine- and tobacco-free oral pouch brand spanning 10 functional categories, with products for occasions ranging from energy and hydration to sleep and fresh breath.
The company said the lineup is designed to expand the nicotine-free pouch segment beyond energy products. TUCK’s portfolio includes Energy (80mg of plant-based caffeine), Energy Extra Strength (160mg), Pre-Workout, Hydration, Fresh Breath/Teeth Whitening, Sleep, Calm & Focus, After-Alcohol Support, Libido, and Tuck Zero, a flavor-only option with no active ingredients.
Each product uses a food-grade, plant-fiber pouch and is formulated for buccal absorption. The pouches are sugar-free and sweetened with xylitol. Each puck contains 20 pouches, and suggested retail prices range from $4.99 to $9.99. For retailers, TUCK is offered in six-puck counter displays for checkout and front-end merchandising.
“ZYN trained an entire generation on the pouch format. We are giving that consumer, and everyone else, something to Tuck that actually works for them, morning through night,” said Wes Kouza, managing director of Tuck Pouches Inc. “Our tagline is ‘Tuck around and find out’ for a reason. Retailers have been asking for a nicotine-free solution at the register. Nobody else can hand them 10 functions, one brand block, and a clean 40 percent margin.”
TUCK is set to debut at retail this fall, with national distribution available both directly and through distributors. The products are also available direct-to-consumer in singles, five-packs, and 10-packs, while the six-puck counter display is reserved for brick-and-mortar retailers.
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