TORONTO – Tulip and Salesfloor today announced a merger under the Tulip brand aimed at establishing a global provider of AI-powered, human-centric customer engagement solutions for the retail sector.
The merger comes as customer-acquisition costs rise and traditional marketing becomes less effective, compelling a shift in retailers’ focus to customer lifetime value, the partners said in a press release announcing the merger.
That shift, they said, is accelerating the adoption of “clienteling,” defined as personalized, one-to-one outreach by associates offering customers guided experiences across digital and in-store channels.
The combined company intends to deliver a more comprehensive engagement platform that connects customer data, store associates, and digital touchpoints, enabling more targeted outreach, stronger loyalty, higher conversion, and greater lifetime value.
According to Tulip's “Global 2025 Clienteling Benchmark Report,” customers who receive personalized outreach make 49% more purchases and spend 63% more per month. Retailers see 53% higher customer value within six months, while clienteling conversion rates average 11%, more than double traditional mass marketing, with top performers reaching 37%, the partners said.
This marks a fundamental shift in how retail grows, not by acquiring more customers, but by building stronger relationships with the ones they already have.
"The future of retail isn't less human — it's more human, powered by AI in the hands of sales associates," said Tulip CEO Ian Rawlins. "By bringing together Tulip and Salesfloor, we're creating the scale, platform depth, and innovation capacity needed to lead the next era of retail customer engagement. Our solutions already influence billions of dollars in retail sales annually, and that impact will grow significantly as we join forces."
Together, Tulip and Salesfloor support approximately 100 enterprise retail clients across nearly every major retail vertical, bringing expanded global operations and a broader customer base. The merger also deepens the company's presence in luxury retail, where high-touch, relationship-driven engagement is a critical driver of performance.
Already trusted by leading global brands including COACH, Jimmy Choo, Macy's, Versace, Ferragamo, and Michael Kors, Tulip and Salesfloor are at the forefront of the shift toward relationship-driven retail, where store associates and ecommerce teams play a central role in driving loyalty, conversion, and customer lifetime value. With the combination of Tulip and Salesfloor, the company is positioned to accelerate that shift, scaling clienteling as a core growth engine for retailers worldwide.
To support this next phase of growth, the combined company will be led by Tulip CEO Ian Rawlins, with Salesfloor founder and CEO Oscar Sachs continuing through the transition period to help guide integration. Sachs will also contribute to long-term strategy as a member of Tulip's board.
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