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U.S. dietary supplements testing market set for strong growth through 2030

Functional claims testing is expected to be the fastest-growing segment due to consumer demand for evidence-based benefits.

Photo by Supliful - Supplements On Demand / Unsplash

DELRAY BEACH, Fla. — The U.S. dietary supplements testing industry is poised for steady expansion as consumer demand for safe, high-quality products drives increased reliance on advanced verification services. According to a new report from MarketsandMarkets™, the global dietary supplements testing market is projected to grow from $2.4 billion in 2025 to $3.65 billion by 2030, at a compound annual growth rate (CAGR) of 8.8%.

U.S. Market Dynamics

The United States, home to several major testing providers such as Mérieux NutriSciences, UL Solutions, NSF, Certified Laboratories, Qalitex, Alkemist, and Anresco Laboratories, remains a central hub for supplement testing. Heightened consumer awareness of product safety, combined with stricter regulatory oversight by the Food and Drug Administration (FDA) and Federal Trade Commission (FTC), is fueling demand for services such as potency, identity/authentication, contaminants, microbiological, and label claims testing.

With the U.S. supplement market continuing to expand, encompassing categories such as vitamins, botanicals, probiotics, and functional blends, manufacturers are under increasing pressure to substantiate claims related to immunity, digestive health, cognitive performance, and overall wellness. Functional claims testing, in particular, is expected to be the fastest-growing segment, reflecting consumer insistence on evidence-based benefits.

Industry Implications

The U.S. market’s focus on clean-label, science-backed products has positioned testing services as a critical element in maintaining consumer trust and avoiding costly recalls. Industry players are also leveraging advanced testing capabilities to support innovation in new formulations, positioning themselves for growth in a competitive nutraceutical landscape.

As one of the largest and most tightly regulated markets globally, the U.S. is expected to play an outsized role in shaping industry standards for supplement testing through 2030.

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