ORRVILLE, Ohio — The Uncrustables brand from The J. M. Smucker Co. has named Myles Garrett an official Team Uncrustables performance partner, expanding the frozen handheld brand’s presence across football culture following Garrett’s record-setting season for the Cleveland Browns in the National Football League.
Smucker said the partnership builds on Uncrustables’ long-standing role as a locker-room staple, positioning the crustless sandwich as a convenient, dependable fuel option for athletes with demanding schedules. Garrett, widely regarded as one of the league’s top defensive players, will appear in upcoming Uncrustables brand campaigns and digital activations.
“Myles just delivered one of the most historic seasons in the history of the league, and we feel honored to have been a part of his routine,” said Jessica Fair, vice president of marketing at Smucker. The company said the collaboration reinforces Uncrustables’ ties to football performance, preparation and everyday convenience.
Garrett said the product’s portability and consistency meet his training and in-season needs. “Uncrustables have been part of my routine because they’re convenient, they taste great, and they give me quick, dependable fuel when time is tight,” he said.
As part of the partnership, Smucker will also highlight newer Uncrustables products in marketing efforts, including protein-rich innovations such as Up & Apple and Bright-Eyed Berry, each providing 12 grams of protein per serving.
Additional content featuring Garrett is set to roll out across social and digital platforms in the coming weeks, as Uncrustables continues to invest in athlete-driven marketing to support growth across mass, grocery and club retail channels.
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