Unilever and Google Cloud team to pioneer next generation of consumer goods technologies

LONDON – Unilever and Google Cloud have entered a five‑year partnership aimed at accelerating Unilever’s ongoing business transformation through expanded use of Google Cloud’s advanced AI, data, and platform technologies.

Under this collaboration, Unilever will harness tools such as Google Cloud’s enterprise AI platform, Vertex AI, to enhance brand discovery, measurement, and AI‑powered marketing. The initiative is designed to drive growth and increase consumer appeal across Unilever’s global portfolio—which includes iconic brands like Dove, Vaseline, and Hellmann’s.

Together, the companies aim to create a new model for how consumer packaged goods (CPG) brands are found and purchased, aligning with a marketplace where consumer journeys are increasingly conversational and guided by intelligent digital agents.

By migrating its integrated data and cloud platform to Google Cloud, Unilever will build an enterprise-wide, AI-first digital backbone to generate demand faster, turn data into actionable insights, and respond to market shifts with greater agility. This foundation will also support the development of agentic workflows—intelligent systems capable of executing complex tasks across Unilever's business processes.

Redefining value creation

"Technology has moved to the core of value creation at Unilever," said Willem Uijen, chief supply chain and operations officer, Unilever. "As brands are increasingly discovered and chosen in environments shaped by AI, we must lead this shift. This collaboration with Google Cloud sets a new level in how technology can power commerce and growth in the fast-moving consumer goods industry, ensuring Unilever is agile, fit for the future, and equipped to unlock value at every level of the company."

Tara Brady, president, EMEA, at Google Cloud said: "In partnering with Unilever as it boldly reimagines its business processes, we are not just modernizing legacy systems; we are deploying our advanced models, such as Gemini, to create a system of intelligence that reasons, learns, and acts. This will set a new standard for agility and consumer engagement in the CPG sector."

A new era of intelligence and agentic workflows

The collaboration will focus on three core pillars:

• Agentic commerce and marketing intelligence: The two companies will collaborate to build next-generation marketing capabilities across brand discovery, conversion and measurement to ensure that Unilever remains at the forefront of shifts in technology and consumer habits.
• An integrated data and cloud foundation: Unilever will transition key enterprise applications and data platforms to Google Cloud, creating a connected environment for scalable AI deployment across the value chain.
• Advanced AI: This partnership will fast-track Unilever's adoption of pioneering technologies, combining Unilever's deep expertise with Google's AI capabilities to sustain Unilever's long-term competitive edge within the CPG market.