BRIDGEWATER, N.J. – Nature's Bounty announced the expansion of its retail footprint at Target and on Target.com. Popular Nature's Bounty products, including Magnesium Glycinate, CoQ10, Berberine, Biotin, Vitamin D3, Lutein and Zinc, will be available at more than 370 Target stores nationwide beginning April 2026.
The Target assortment includes a curated selection of Nature's Bounty's most popular vitamins and supplements, spanning foundational wellness, eye health, heart health and immune support. The new supplements join Nature's Bounty women's wellness-specific product line at Target, including Hair Growth, Hair, Skin & Nails Gummies and Ultra Collagen Booster, among others.
"Target is a trusted destination for consumers who are intentional about their health and wellness, making it a natural retail partner for Nature's Bounty," said James Ward, vice president Customer Strategy, Nature's Bounty. "This expansion allows us to reach even more consumers with products they know and trust, while making it easier than ever to prioritize wellness as a part of their everyday lives."
Nature's Bounty has been a pioneer in nutritional supplements for more than 50 years, grounded in science, quality and innovation. The brand's presence at Target reflects its ongoing strategy to grow accessibility through leading national retailers while continuing to evolve its portfolio to meet changing consumer preferences.
To learn more about Nature's Bounty, please visit www.naturesbounty.com.
