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SEATTLE — Albertsons Cos. is working with Veeve Inc. on a test of the tech startup’s smart shopping carts at a few dozen stores across the country later this year. Consumers at the stores will be able to use the smart carts to skip the checkout line for a faster, more convenient and contactless shopping experience.
“We’re thrilled to partner with Albertsons Cos. to deliver a personalized in-store shopping experience,” Veeve co-founder and CEO Shariq Siddiqui said. “This deployment is an important and inevitable next step in connecting the consumer’s ecommerce activity with a totally new, digitally-driven in-store shopping experience. Working with Albertsons Cos., we are building a link between multiple consumer channels and the brands they trust while keeping customer loyalty central to the experience.”
Veeve Smart Carts have a touch screen that provides a running total for in-cart items and a built-in scale for easy produce purchase, the company said. The tech-enhanced carts will also integrate with the Albertsons for U loyalty program. When they’re done shopping, customers can complete payment on their cart and walk out, completely skipping the checkout line.
“Veeve Smart Carts offer a sophisticated, yet simple self-checkout experience for people who value flexibility and time savings,” said Alyse Wuson, senior director of Omni Experiences at Albertsons Cos. “Our goal is to enhance the grocery experience no matter how our guests choose to shop, and Veeve’s technology brings the ease and integration of ecommerce right to the grocery cart.”
