At the recent Future of Commerce event in Boston, sponsored by the Emerson Group, Andy Murray of Saatchi & Saatchi X talked with Video Forum about what consumers will demand from retailers and suppliers at the beginning of the next decade. The shopper marketing agency’s founder and executive chairman also outlined action steps that merchants and CPG companies need to take in order to meet evolving consumer expectations.
Video Forum: Andy Murray, Saatchi & Saatchi X
What will the marketplace look like in 2030?
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