Video Forum: Jim Peters of Rite Aid

Rite Aid’s ongoing turnaround efforts have been complicated by the arrival of COVID-19. In the second in a new series of video interviews by MMR’s sister publication Chain Drug Review, Rite Aid chief operating officer Jim Peters shares his insights about the company’s robust response to the pandemic and the core elements of the plan designed to revitalize and extend the company’s iconic brand in health care and retailing.