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Video Forum: Meghan Galligan, Ahold Delhaize USA

Supermarket operator hones omnichannel marketing.

In this week’s Video Forum, Meghan Galligan, vice president of omnichannel marketing at Ahold Delhaize USA, discusses recent moves to strengthen the company’s personalization strategy. She explains that marketing and loyalty programs across the retailer’s five U.S. banners — Food Lion, the GIANT Company, Giant Food, Hannaford and Stop & Shop — are tailored to deliver relevant offers to shoppers, help them save money and, in the process, earn their allegiance.

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