In this week’s episode of Video Forum, Michele Driscoll, CVS Health’s vice president of pricing, promotions and personalization, discusses the evolution of the value proposition that the drug chain offers to American consumers. She also addresses the enhancement of CVS’ personalization capabilities, the ExtraCare loyalty program, and the need to meet customers where they are.
Video Forum: Michele Driscoll, CVS Health
Pricing, promos and personalization.
Related
Video Forum: Sandra Hanna, Neighbourhood Pharmacies
Expanded scope of Rx practice benefits Canadians
Video Forum: Tanvi Patel, Amazon Pharmacy
Harnessing technology to enhance the patient experience.
Video Forum: John Marraffa, Kinney Drugs
Regional chain succeeds in leveraging unique strengths.
Latest
Sprouts Farmers Market opens new store in Conyers, Georgia
Sprouts is marking the opening with a weekend of activities through Oct. 18.
Sprouts opens new store in Bedford, Texas
Sprouts is marking the opening with a three-day celebration through October 18.
7-Eleven rolls out Halloween food deals across its banners
The retailer is offering Halloween promotions on pizza, candy, foodservice and delivery across its convenience and restaurant banners.
Albertsons Cos. appoints Harmit Singh to board of directors
Global finance and growth leader brings extensive expertise in transformation, performance improvement and value creation