In this week’s episode of Video Forum, Michele Driscoll, CVS Health’s vice president of pricing, promotions and personalization, discusses the evolution of the value proposition that the drug chain offers to American consumers. She also addresses the enhancement of CVS’ personalization capabilities, the ExtraCare loyalty program, and the need to meet customers where they are.
Video Forum: Michele Driscoll, CVS Health
Pricing, promos and personalization.
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