In this week’s episode of Video Forum, Michele Driscoll, CVS Health’s vice president of pricing, promotions and personalization, discusses the evolution of the value proposition that the drug chain offers to American consumers. She also addresses the enhancement of CVS’ personalization capabilities, the ExtraCare loyalty program, and the need to meet customers where they are.
Video Forum: Michele Driscoll, CVS Health
Pricing, promos and personalization.
Related
Video Forum: Kenzie Hohman and Tim Weber, Cencora
Helping pharmacies innovate and improve their performance.
Video Forum: Meghan Galligan, Ahold Delhaize USA
Supermarket operator hones omnichannel marketing.
Latest
Kroger names Mark Ibbotson executive vice president and chief store operations officer
Ibbotson brings decades of experience leading large-scale retail operations through periods of significant transformation
Emarsys: Most brands struggle to operationalize AI
Real-time and operational data gaps are limiting brands’ ability to use AI effectively across customer engagement, according to Emarsys.
FTC and 22 states sue Amazon over ad auction pricing
Regulators allege that Amazon used undisclosed surcharges to raise advertising costs while telling advertisers that its auctions followed a second-price model.
Food Lion Feeds helps provide more than 27 million meals to nourish children
Through the 2026 Summers Without Hunger campaign, Food Lion Feeds and the Food Lion Feeds Charitable Foundation helped provide the equivalent of more than 27 million meals to more than 110 local feeding partners across Food Lion’s 10-state operating area