New Well Market PL line resonates with shoppers.
In this week’s Video Forum, Mike Wier, vice president of store brands at CVS Health, talks about the ongoing rollout of the Well Market consumables brand. He describes the development of the line, how it aligns with the retailer’s positioning as a health care provider, and lessons learned that can be applied to other aspects of CVS’ store brand business.
Bringing a fresh perspective to beauty and personal care.
Moving health information technology forward.
The storefront is accessible through the company’s mobile app, and promises “crazy low prices” on a plethora of goods.
“The resilience of Thanksgiving traditions shows the enduring value of this holiday for American families.”
