Mike Wier, vice president of store brands at CVS Health, talks with Video Forum about the drug store operator’s burgeoning private label business. He discusses the successful launch of the Well Market line of snacks, beverages and pantry staples, and ongoing efforts to refresh the core CVS store brand, as well as the need to deliver a positive customer experience across the portfolio.
Video Forum: Mike Wier, CVS Health
Elevating the private label experience.
Related
Latest
Happy Fourth of July from retailmediaIQ
We wish our readers, partners, and the entire retail community a safe and enjoyable Independence Day weekend.
Kroger names Emilee De Martino EVP and chief people officer
De Martino succeeds Tim Massa, who announced he will be retiring September 18.
New Loblaws City Market opens in South Granville
Bringing fresh meals, everyday value and convenient grocery shopping to Vancouver