Mike Wier, vice president of store brands at CVS Health, talks with Video Forum about the drug store operator’s burgeoning private label business. He discusses the successful launch of the Well Market line of snacks, beverages and pantry staples, and ongoing efforts to refresh the core CVS store brand, as well as the need to deliver a positive customer experience across the portfolio.
Video Forum: Mike Wier, CVS Health
Elevating the private label experience.
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