At the recent Future of Commerce event in Boston, Musab Balbale, senior vice president and chief merchandising officer at CVS Health, spoke with Video Forum about ongoing efforts to enhance the drug chain’s value proposition for shoppers. In addition, he addressed the need to implement disciplined processes to create efficiencies, localization and the in-store experience.
Video Forum: Musab Balbale, CVS Health
Sharpening all aspects of the value proposition.
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Webinar replay now live: Private Brands Powering the Future of Health & Wellness
This one-hour webinar offers data and strategies to turn trial into repeat and grow share in better-for-you categories.
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