In this week’s Video Forum, Musab Balbale, senior vice president and chief merchandising officer at CVS Health, talks about the drug chain’s efforts to elevate the shopping experience for nonpharmacy merchandise. CVS’ evolving approach to such retail fundamentals as assortment, convenience and value; its increased emphasis on localization; and consumers’ reliance on technology — both in-store and online — are among the topics he addresses.
Video Forum: Musab Balbale, senior vice president and chief merchandising officer, CVS Health
New ways to bring the front-end experience to life.

Latest


H-E-B expands DFW footprint with Prosper store
The Prosper store joins eight other H-E-B locations and two Joe V’s Smart Shop stores that the retailer has opened in the DFW area since 2022.

Instacart and Third Eye Blind to host ‘90s-themed concert in NYC
Press play on Summer ‘99 with Instacart – complete with iconic sights, sounds, and snacks from 1999.

End of an era: Kum & Go fades as Maverik consolidates
From layoffs in Des Moines to Mega Saver’s quiet debut in Okoboji, the Maverik–Kum & Go transition is reshaping the Iowa convenience store landscape.