Video Forum: Musab Balbale, senior vice president and chief merchandising officer, CVS Health

In this week’s Video Forum, Musab Balbale, senior vice president and chief merchandising officer at CVS Health, talks about the drug chain’s efforts to elevate the shopping experience for nonpharmacy merchandise. CVS’ evolving approach to such retail fundamentals as assortment, convenience and value; its increased emphasis on localization; and consumers’ reliance on technology — both in-store and online — are among the topics he addresses.