Nicholas Hall is one of the world’s leading experts on consumer health care. In this week’s Video Forum, Hall, executive chairman and creative solutions director at the Nicholas Hall Group of Cos., analyzes the trends shaping the O-T-C business. The impact of e-commerce, sources of innovation, and emerging growth categories are among the topics addressed.
Shoppers can score incredible deals from leading brands like Apple, VIZIO, and Charbroil, making it the perfect time to upgrade their homes and gadgets.
“Often the retailer thinks all about the (end) customer and customer experience. But the supplier experience isn't necessarily top of mind,” says Home Depot's Melanie Babcock.
“A well-supported NPLEx benefits everyone – it protects communities, promotes transparency, and maintains responsible access,” said CHPA's Carlos Gutierrez.
With nearly half of this year’s fastest-growing brands focusing on affordability, the consumer shift toward value-driven shopping is expected to continue.
