In this week’s Video Forum, Parbinder Dhariwal, vice president and general manager of the CVS Media Exchange (CMX), talks about the benefits of retail media. He discusses synergies between CMX and CVS Pharmacy’s ExtraCare loyalty program, what sets the drug chain’s retail media platform apart from its competitors, and plans to further enhance the already robust offering.
Video Forum: Parbinder Dhariwal, CVS Media Exchange
CMX is a difference-maker for CVS, its customers and CPG suppliers.
Related
Latest
Wakefern taps iA to implement central fill pharmacy system
“We’re proud to partner with Wakefern as they advance their ShopRite Pharmacy operations through a centralized fulfillment model,” said Tom Utech, iA CEO.
Nestlé sells half of water business to Platinum Equity
The Peranel joint venture will include Perrier and S. Pellegrino and is valued at approximately $5.6 billion.
McCormick plans four divisions after Unilever Foods deal
The company will organize its operations into Americas Consumer, International Consumer, Global Food Service and Global Flavor.
RLC defends refrigeration compliance deadlines for retailers
The associations aim to defend the rule’s extended deadlines for supermarkets, grocers, and food-industry businesses to transition to compliant refrigeration.