In this week’s Video Forum, Parbinder Dhariwal, vice president and general manager of the CVS Media Exchange (CMX), talks about the benefits of retail media. He discusses synergies between CMX and CVS Pharmacy’s ExtraCare loyalty program, what sets the drug chain’s retail media platform apart from its competitors, and plans to further enhance the already robust offering.
Video Forum: Parbinder Dhariwal, CVS Media Exchange
CMX is a difference-maker for CVS, its customers and CPG suppliers.
Related
Latest
Waterloo Sparkling Water announces new packaging amid strong business results
The updated design enhances brand visibility and brings to life Waterloo's positioning.
Once Upon A Coconut teams with basketball star Sophie Cunningham to champion coconut water with a purpose
Cunningham's passion, toughness and authenticity make her a natural fit for one of America's fastest-growing coconut water brands
NACDS looks to expand pharmacy’s role in care
NACDS leaders outlined a member-driven strategy designed to expand pharmacy’s role in care delivery while increasing the association’s value to retailers and suppliers.
H Mart Orlando to open its expanded food hall
Food hall extension to open August 21, expanding dining options