Ronald Piervincenzi, chief executive officer of the United States Pharmacopeia, discusses the organization’s mission, new modalities of medicine and pharmacy’s role in the health care continuum in this week’s installment of our Video Forum.
“For us going forward it’s about personalizing much more to consumers, getting to know our consumers better, and AI helping us to generate far more impact in terms of what we’re offering customers.”
"If you had a pill that could make you less depressed, make more money, less inclined to end up incarcerated, would you want to take that pill?"
"How well have you created an environment where you are taking that empathy and you’re meeting your people where they are?”
"Challenger brands tap into values like sustainability or empowerment, which consumers now expect and traditional brands will not necessarily be able to address.”
