The latest installment in our Video Forum features Scott Melville, president and chief executive officer of the Consumer Healthcare Products Association. In addition to the rebranding of CHPA, Melville talks about what recently enacted O-T-C monograph reform means for the category, and the increasingly important part that nonprescription products are playing in health care.
Video Forum: Scott Melville, CHPA
Latest
GLP-1 users at risk of nutritional deficiencies, GNC study finds
The results revealed multiple diet deficiencies linked to reduced food consumption and altered habits.
Meijer customers in Michigan save $200 million with mPerks
Retailer's digital rewards program offers more than $1,000 worth of savings weekly
PayPal’s new Storefront Ads turn browsing into buying
The new product enables consumers to browse and purchase directly within an ad unit, without ever leaving the content they’re viewing.
Walmart developing shoppable ads for Vizio Smart TVs
Retail giant eyes seamless shopping experience via TV remotes.