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In this week’s Video Forum, Dr. Vin Gupta, Amazon Pharmacy’s chief medical officer, talks about the potential for e-commerce providers to help bring down the cost of prescription medications. In addition to outlining various ways in which Amazon is trying to do just that, Gupta responds to those who contend that online pharmacies can’t provide the same level of service as their brick-and-mortar counterparts, as well as discussing Amazon’s intention to play a bigger role in American health care going forward.