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Visitors flock to retailmediaIQ Pop-up store in SoHo

Influencers posted about the store on TikTok and other platforms, and lines formed outside during the weekend.

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NEW YORK — On October 30, retailmedaIQ, publisher of Chain Drug Review and Mass Market Retailers, opened a Pop-up store in SoHo in collaboration with 14 health and wellness sponsors. The opening was marked with a well-attended reception for retailers from Walmart, CVS, and Zitomer, along with 75 top health and wellness influencers and media.

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"This is our first Pop-up store in Manhattan. What we have today are fourteen sponsors across health and wellness. retailmediaIQ has, for the past forty years, helped brands get their products on the shelves. This whole event is about consumer experience, trial, and repeat, by getting products to move off the shelves," said retailmediaIQ CEO Jeffrey Friedman.

On Halloween, the Pop-up opened to the public through November 3, allowing them to sample and learn more about the products from brand ambassadors and company representatives. More than 150,000 samples were given out. Many visitors came to the store during its opening, allowing the participating brands to showcase their wares to prospective customers in New York.


Pop Up Sponsors

Product

Okamoto

Sexual Wellness

Piping Rock Health Products

Vitamins

Corman USA

Feminine Hygiene

Morinaga

Energy Drink

Spectrum Brands

Pet Treat

Illume

Fragrances

Mixsoon

K-Beauty

Hisamitsu

Pain Relief Patches

Clavel Corp

Pain Relief Cream

Bausch + Lomb

Eye Care

Kimberly Clark 

Huggies Skin Essentials

Iroma scents

Digital Scent Generator

CleanLogic

Body Care

Magni Group

Foot Care


The SoHo Pop-up made waves on social media, with influencers posting about the store on TikTok and other platforms and lines forming outside during the weekend.

Please check out our LinkedIn pages to stay updated on events hosted by retailmediaIQ and news from CDR and MMR, and follow us on Instagram.

@citygirlonabudget_

So many FREE full size products!! Today is your last chance to go! #nyc #freenyc #freebies #samples #weekend #popup #freeevent #soho

♬ Walking Around - Instrumental Version - Eldar Kedem

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