BOSTON — VitalityIP and Schnuck Markets have partnered to launch an AI-powered shopping assistant designed to deliver a more personalized customer experience. The agentic technology will provide tailored nutrition guidance, meal inspiration and product recommendations, helping shoppers make informed food choices that align with their individual lifestyles and wellness goals.
"Our customers are telling us they want trusted guidance throughout their shopping journey, whether they're planning meals, managing health goals, accommodating dietary needs, staying within budget or seeking culinary inspiration," said Tom Henry, chief data and information officer at Schnucks. "By partnering with VitalityIP, we're creating a shopping experience that is more personalized, more helpful and ultimately more rewarding for every customer."
Available in the grocer’s Schnucks Rewards app and website at schnucks.com in late summer, the agent will be powered by an intelligence layer built from more than six billion lines of shopping, health and nutrition data. The platform will help customers make everyday food choices that support health and lifestyle initiatives such as weight management, healthy aging, recovery and family wellness.
“Today, nearly 90% of Americans suffer from a food-related condition that VitalityIP and retail grocers can impact,” said Sarah Hoit, co-founder and CEO of VitalityIP. “Food is medicine, but until now, personalized nutrition options haven’t been available where people make food decisions every day. Schnucks recognized an opportunity to transform grocery shopping into a powerful experience that can actually help customers optimize their lives. Together we've made the latest food and nutrition science practical, personal and accessible for every shopper."
The new technology powering this rollout was co-developed by VitalityIP and Schnucks using real customer journeys and actual store inventory. Schnucks maintains ownership of the customer relationship, shopper data and brand experience while leveraging VitalityIP's AI and its proprietary database – which bridges medical-grade health insights and ingredient-level product data.
“Retailers need smart solutions that scale to meet the personalized needs of the modern shopper. By partnering with VitalityIP, Schnucks will offer our customers an advanced agentic commerce platform fueled by critical food, health, nutrition, product and transaction data,” Henry added. “This agent won’t just be a search bar – it will be a personalized digital shopping assistant that understands Schnucks aisles, sales, promotions and customers' lifestyles and can help shoppers plan meals, discover savings, organize parties, and pair food and wine just to name a few uses.”
While Schnucks will be the first to debut the VitalityIP platform, it was co-designed for white-label integration by retailers nationwide – delivering on a shared mission to empower shoppers everywhere to live better. Beyond retail, health systems, employers and wearable technology companies can also embed the platform into their digital experiences, bringing intelligent food and lifestyle guidance to consumers wherever they make daily decisions.
“We partnered with one of the most innovative, forward-thinking and tech-savvy retail grocers to launch our VitalityIP engine,” said Michael Connor, Co-Founder and CTO, VitalityIP. “Not only is Schnucks bringing smarter shopping and healthier living tools to its customers – together, we are pioneering an industry movement and inviting other retailers to join us. Our new platform proves that when you bring validated science directly into the aisles of your local grocery store, you transform how the world eats, shops, and lives.”
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