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NEW YORK — Vitaminwater is expanding from the nutrient-enhanced water beverage category into the energy drink segment with the launch of vitaminwater energy.
Vitaminwater is expanding from the nutrient-enhanced water beverage category into the energy drink segment with the launch of vitaminwater energy.
The Coca-Cola Co. brand said Wednesday that vitaminwater energy is a lightly carbonated beverage with a natural energy boost from green coffee bean extract.
Featuring natural flavors and sweeteners without added preservatives or sodium, vitaminwater energy provides an option for those who could benefit from a natural energy kick, like the "double-shifters," "all-night term paper writers" and the "I-really-want-to-do-well-on-the-first-day-of-the-new-jobbers," according to the company.
Vitaminwater energy is sweetened with a blend of cane sugar and stevia leaf extract, and it contains 80 mg of caffeine (from the green coffee bean extract) and 50 calories per can.
"There is a large contingent of people that like the functionality of energy drinks but are looking for one that is straightforward and simple, one that’s going to give them a kick from a source they can understand," stated Scott Hargrove, group marketing director for vitaminwater. "Vitaminwater energy has a clear-cut formula that gives people a natural energy boost so they can get the most out of their natural talents."
Priced at $2.29, Vitaminwater energy comes in a sleek, 11.5 fl. oz. can and is available in three flavors: strawberry lime, berry punch and orange mango. A fourth flavor, raspberry citrus, is available exclusively at 7-Eleven stores.
