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KEASBEY, N.J. – Wakefern Food Corp. today announced its Own Brands Supplier Diversity Summit. The latest summit is an open call to diverse private label manufacturers to source exciting new and trending food and beverage products for potential addition to Wakefern’s award-winning Bowl & Basket and Wholesome Pantry store brands portfolio.
Certified Diverse private label manufacturers and suppliers interested in participating in Wakefern’s Own Brands Supplier Diversity Summit are encouraged to submit their application through RangeMe from January 9 through January 23. Wakefern’s private label team will consider submissions for virtual pitch meetings and finalists will have the opportunity to attend a one-day summit in June 2023 at Wakefern’s headquarters, where they will present their innovative products to a panel of executives. The strongest products will be selected for potential addition to the Bowl & Basket or Wholesome Pantry brands with a goal of establishing long-term partnerships.
“We are excited to expand on the success of our first Own Brands Supplier Summit,” said Bryant Harris, Chief Merchandising Officer (CMO) at Wakefern. “We are particularly looking forward to meeting with a variety of diverse manufacturers to learn more about their unique products. At Wakefern, we know that embracing diversity fosters creativity and strengthens our product offerings and services.”
Wakefern’s premium Own Brand products offer consumers on-trend, high-quality foods at competitive prices, the company says, adding that it has invested in the private label lines Bowl & Basket and Wholesome Pantry by focusing on quality and innovation, and customers are embracing the brands as sales continue to grow.
The Bowl & Basket brand was awarded the Private Label Manufacturers Association Salute to Excellence Award in 2021 and its Wholesome Pantry brand received two Private Label Manufacturers Association Salute to Excellence Awards in 2017.
As a family-owned cooperative, Wakefern says it is dedicated to creating a place where diverse lifestyles, needs, and cultures are respected and celebrated. Adhering to three core values — integrity, innovation and teamwork – Wakefern has become the largest retailer-owned cooperative in the U.S. Its member companies — which own and operate supermarkets under the ShopRite, Price Rite Marketplace, Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners — represent local, family-owned and operated businesses that are rooted in the communities where their stores operate.
To be considered for the Own Brands Supplier Diversity Summit, certified diverse suppliers must fill out a RangeMe application online. Certified minority, LGBTQ+, woman, veteran and disability-owned businesses with products or services in the listed categories can apply from January 9 through January 23 for consideration in the event. At this time, Wakefern will not be accepting submissions for non-food items, supplemental and nutritional items, or baby food. All other food items will be considered. Applicants must provide a complete and accurate description of the product and product line, including a brand profile. For more information and to complete an application, visit https://www.rangeme.com/wakefernownbranddiversity2023.
