Table of Contents
BENTONVILLE, Ark. — Walmart on Wednesday began featuring products from women-owned businesses with a logo on in-store packaging and on the company’s website.
Walmart on Wednesday began featuring products from women-owned businesses with a logo on in-store packaging and on the company’s website.
The retailer says the "Woman Owned" logo — launched during Women’s History Month in the United States — will advance the company’s goal of sourcing more products from businesses owned by women. Walmart also says that the campaign underscores its commitment to empowering women around the world and helping women-owned businesses succeed and grow.
"As the world’s largest retailer, we have the opportunity to use our scale, purchasing power and local presence to help others," says Kathleen McLaughlin, president of the Walmart Foundation and senior vice president of Walmart Sustainability. "We are excited by the power of business, and retail in particular, to increase women’s economic mobility."
The retailer notes that it already sells thousands of products from women-owned businesses, and that women-owned businesses contribute at least $1.3 trillion to the U.S. economy.
Women are responsible for 80% of consumer decisions made worldwide, the company says.
The new logo will be assigned to six products this month: Milo’s Tea, Jelmar CLR Remover, HMS Mfg.’s Hefty Wastebaskets, Goldbug Inc.’s Carter’s Newborn Shoes, Ariela and Associates’ Smart & Sexy Bra, and Ziegenfelder’s Budget Saver Pops.
"We’ve been a supplier to Walmart for over 20 years and just opened our third factory in Denver," says Lisa Allen, chief executive officer at Ziegenfelder’s Budget Saver Pops. "Thanks to our partnership with Walmart, we are able to bring smiles to the faces of millions of American families every day, and that’s the best way to grow a business."
