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BENTONVILLE, Ark. — Walmart and Facebook have joined together to launch more than 3,500 store-specific Facebook pages to give customers a more local focus on the retailer.
Walmart and Facebook have joined together to launch more than 3,500 store-specific Facebook pages to give customers a more local focus on the retailer.
The “My Local Walmart” Facebook application will provide locally-relevant information on everything from new electronics to price rollbacks.
As technology continues to shape the retail experience, the “My Local Walmart” Facebook application will offer shoppers the use of social media to track what’s in their Walmart U.S. stores and when, the retailer said.
"From the checkout line to our Facebook wall, Walmart continues to engage with and listen to its customers," said Stephen Quinn, executive vice president and chief marketing officer at Walmart U.S. "Our innovative approach with Facebook allows us to bridge the gap between local and social, giving millions of customers the personalized shopping experience they expect from Walmart."
Carolyn Everson, vice president of global marketing solutions, Facebook, said, "People on Facebook want to connect with the brands that they love. Walmart’s new app offers enhanced local interaction at an unprecedented scale to their customers. Walmart continues to put people at the center of their marketing, in this case by bringing relationships to life locally."
Customers will be notified of additional savings on everyday low prices for items ranging from hair care products to cereals.
