IRVINE, Calif. — Wayvia, the omnicommerce enablement company formerly known as PriceSpider, has named Theresa Pham as its new Head of Product. Pham will lead the company’s product vision and expansion as Wayvia accelerates its Model Context Protocol (MCP)-powered strategy, designed to provide brands with real-time commerce intelligence, smarter decision-making, and greater control across the path to purchase.
In her new role, Pham will oversee the development and rollout of a new wave of AI-driven products that broaden Wayvia’s portfolio and power its next phase of innovation.
Pham brings more than 15 years of leadership experience in B2B SaaS and e-commerce, having held senior roles at Amazon, Olo, and Loadsmart. She has guided digital transformation across the commerce stack and earned recognition as a Top Woman in Restaurant Technology by Hospitality Technology.
“Our mission is to give brands clarity in a complex marketplace,” said Anthony Ferry, CEO of Wayvia. “Theresa knows what it takes to build products that deliver on that promise. We have an ambitious product roadmap designed to help brands future-proof their business, drive more conversions and win in a competitive landscape, and Theresa brings the experience to execute it.”
“What drew me to Wayvia is how closely its mission aligns with the work I’ve been doing for the past 15 years: helping brands connect with consumers in meaningful, measurable ways,” said Pham. “We’re at a critical point in digital transformation, where AI is opening new doors, but the fundamentals of product leadership still apply. It’s not about chasing the newest technology. It’s about solving the right problems, improving productivity and creating value that lasts. That’s the opportunity in front of us, and I’m excited to help shape what comes next.”
The appointment comes as Wayvia builds momentum with the rollout of MCP-powered innovations that connect commerce data and unlock real-time intelligence. The Wayvia MCP is the first enterprise-grade solution to give AI agents direct, secure access to commerce data through a native implementation of the Model Context Protocol.
Wayvia currently equips more than 2,000 brands worldwide with intelligence and tools to compete in a fast-changing commerce environment, backed by the world’s largest network of retailer and media partnerships.
For more information, visit wayvia.com.
