FREMONT, Calif. — Weee! (www.sayweee.com), the largest ethnic e-grocer in the United States, is celebrating its 10th anniversary, highlighting a decade of growth, cultural connection, and innovation in grocery e-commerce.
Founded in 2015, Weee! set out to make hard-to-find, culturally significant foods accessible and affordable. Today, the company has delivered over 50 million orders and established a network of local and global partners, offering more than 100,000 unique products. Its platform is now recognized as the No. 1 Asian grocery app in North America.
“We started with a dream to make authentic ingredients more accessible,” said Larry Liu, founder and CEO of Weee!. “This milestone isn’t just about growth — it’s about the people, cultures, and communities we’ve connected through shared meals and traditions.”
The company’s anniversary campaign has received support from investors, customers, and celebrities, including Chief Creative Officer Jon M. Chu, Alex Rodriguez, and Crazy Rich Asians cast members Constance Wu, Henry Golding, and Harry Shum Jr.
Looking ahead, Weee! plans to expand its multi-ethnic storefronts and continue broadening its reach while staying focused on its core mission: to make groceries from diverse cultures widely accessible and affordable.
