WALTHAM, Mass.– Welch's, an iconic leader in the fruit-based food and beverage industry, is introducing a new limited-edition Sparkling Blueberry flavor for summer 2026, bringing a bold new addition to its seasonal Sparkling lineup inspired by America's 250th anniversary.
Rolling out at major retailers including Costco and Walmart throughout May for a suggested retail price of $3.98, Sparkling Blueberry will be available for summer 2026 only. The new flavor joins Sparkling Strawberry and Sparkling White Grape in premium commemorative packaging designed to bring an elevated, festive touch to summer tables and seasonal gatherings. Together, the three limited-edition flavors offer families a simple, ready-to-serve option for summer entertaining, combining light, fizzy and fruity refreshment with no artificial flavors or sweeteners for everything from holiday weekends to everyday backyard moments.
"Summer is full of moments worth celebrating," said Andrew Hartshorn, Chief Brand and Innovation Officer at Welch's. "With our new limited-edition Sparkling Blueberry flavor and festive packaging, we wanted to create something elevated and easy to serve, fun to share, and special for the whole family to enjoy together. As a company proudly owned by over 600 American family farmers, introducing this seasonal lineup during America's 250th anniversary felt especially meaningful."
In celebration of Welch's 150-year legacy of American grower-ownership, the commemorative packaging also includes a QR code inviting consumers to learn more about the real American families behind the brand and spotlighting the service of Welch's veteran grower-owners. Families can also find seasonal recipes and entertaining inspiration for summer gatherings.
The launch will be supported by Welch's "Break Out the Fancy Juice" summer campaign across retail, social, digital, and in-store channels throughout the season.
In addition to the limited-edition summer lineup, Welch's Sparkling is available in seven real fruit flavors at major retailers nationwide. Whatever the occasion, Welch's Sparkling makes it easy to bring everyone together around a drink the whole family can raise a glass to. To learn more about Welch's limited-edition summer offerings, visit https://www.welchs.com/en-us/breakoutthefancyjuice.
