CITY OF INDUSTRY, Calif. — Markwins Inc. has contracted with DMV Diedrichs Markenvertrieb to introduce its wet n wild brand to the German market.
Markwins Inc. has contracted with DMV Diedrichs Markenvertrieb to introduce its wet n wild brand to the German market.
New products, packaging and fixtures are slated to arrive in stores in May.
"DMV is the perfect partner for wet n wild, as Germany is the next logical target for the brand’s global expansion," said Bill George, president and chief operating officer of Markwins Beauty. "The German economy is the largest in Europe and German women are among the top consumers of cosmetics. Our mix of quality, fashion and value resonates with these customers, and in DMV we have a partner that knows the market and can deliver the support that retailers and consumers need."
