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SEATTLE – In a significant leadership shift, Whole Foods Market CEO Jason Buechel has been appointed to oversee Amazon’s global grocery operations, including its physical stores and online grocery services. The move positions Buechel as the executive vice president of worldwide grocery stores at Amazon, reflecting the tech giant’s continued focus on integrating and expanding its grocery business.
Buechel, who has been CEO of Whole Foods since 2022, will now take on a broader role. He will manage Amazon’s extensive grocery portfolio, which includes Whole Foods, Amazon Fresh, and other initiatives. His promotion underscores Amazon’s strategy to streamline its grocery operations and strengthen its position in the competitive food retail market.
Amazon’s grocery division has been a key area of investment. The company seeks to blend its e-commerce expertise with physical retail to meet evolving consumer demands. Buechel’s leadership is expected to drive innovation and operational efficiency across Amazon’s grocery brands while maintaining Whole Foods’ reputation for quality and sustainability.
The transition comes as Amazon continues to refine its grocery strategy, including optimizing its Amazon Fresh stores and expanding its delivery and pickup services. No successor for Buechel’s role at Whole Foods has been announced yet, but the company confirmed that the transition will be seamless. Buechel will continue to oversee Whole Foods as part of his expanded responsibilities.