PHOENIX — Wooden Spoon Herbs, a rapidly expanding wellness brand known for its herbalist-formulated remedies, has officially launched nationwide in all Sprouts Farmers Market stores as part of the retailer’s Innovation Center program. The rollout includes five standout products, headlined by the exclusive debut of Magic Magnesium Tart Cherry, a new magnesium blend designed to support sleep, relaxation, and recovery.
The product features a combination of magnesium glycinate, organic tart cherry, and plant-based melatonin — and builds upon the success of Wooden Spoon Herbs’ bestselling Magic Magnesium line. The nationwide placement in Sprouts’ 450+ stores further accelerates the brand’s momentum following its recent expansion into all Whole Foods Market locations.
“Our goal at Wooden Spoon Herbs is to make high-quality, plant-based remedies more approachable and accessible,” said Bobby McConnell, industry veteran and CEO of Wooden Spoon Herbs. “Sprouts is known for its curated supplement set and commitment to natural wellness - making this a truly synergistic partnership. We're thrilled to partner with Sprouts to bring herbal care to more people.”
Founded in 2014 by clinical herbalist Lauren Haynes, the brand began at a farmers market in Chattanooga, Tennessee. What started as a local endeavor to share Appalachian herbal wisdom has grown into a national name in wellness, combining traditional plant-based remedies with modern consumer needs.
“I've spent the last 14 years studying how plants support the body - and turning that knowledge into approachable, delicious formulas that bring underdog herbs like nettle and burdock into the limelight,” said Lauren Haynes, Chief Herbal Officer and founder of Wooden Spoon Herbs. “Consumers are overwhelmed by wellness options, and I'm honored to be a guide on their herbal journey. Launching at Sprouts is a milestone for our team and a reflection of the growing demand for trusted herbal preparations,” Haynes added.
In addition to Tart Cherry Magnesium, Sprouts Innovation Center locations will carry customer favorites including Magic Magnesium Blue Spirulina Lemonade, Brain Bloom, and Stress Savior. A broader rollout is planned this fall across Sprouts’ wellness aisles, including the Minerals, Digestive Health, Seasonal Wellness, and Emotional Wellness categories.
To learn more, visit woodenspoonherbs.com.
