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MINNEAPOLIS — General Mills has reduced the sugar in each single-serve cup of its Yoplait Original line of yogurts by 25%.
General Mills has reduced the sugar in each single-serve cup of its Yoplait Original line of yogurts by 25%.
The food company said that Yoplait is backing up the move with a taste guarantee for Yoplait Original with reduced sugar. Any unsatisfied customer can mail in their Yoplait Original receipt to receive a refund.
General Mills noted that the reduced-sugar Yoplait is the latest move in the company’s efforts to provide consumers with better-for-you products and follows Yoplait’s removal of high-fructose corn syrup and discontinued use of dairy with rBGH/rBST growth hormone in 2009.
"Our consumers are our top priority, and when they voiced concerns over the amount of sugar in our products we were determined to find a solution," stated Susan Pitt, marketing manager for Yoplait.
For three years, more than 70 General Mills employees worked on product improvements for the Yoplait Original line of yogurt, according to General Mills. To reduce the sugar, the team included additional milk and changed the natural flavorings. The changes resulted in a Yoplait Original that tastes slightly less sweet but has a taste the team is confident that consumers will love. Yoplait Original still contains no artificial sweeteners or flavors and now provides 20 fewer calories and has one additional gram of protein in each 6-ounce cup.
“We understand that making good nutritional choices isn’t always easy," Pitt added. "With less sugar, fewer calories and more protein per cup, we have no doubt that our renovated line of Yoplait Original yogurts will make it easier than ever for our consumers to feel good about their daily yogurt choice."
