ROGERS, Ark. – AdFury LLC today announced the availability of its rich media tool, giving brands a self-service, agentic feature for enhanced, below-the-fold content for products selling at Walmart.
The AI-native tool builds fully compliant rich media or expanded content directly from a brand’s existing product page, the company said.
The self-service, agentic rich media solution saves brands up to 75% of the time in developing enhanced content and can result in up to a 40% lift in conversions from product pages, according to the company, which introduced its AdFury platform in 2025.
AdFury allows brands to forego the investment in additional creative production work, development resources or time in managing files, the company said. AdFury’s agentic-rich media tool pulls existing imagery, product descriptions and product attributes from a brand’s live product detail page to instantly create content from 10 pre-designed modules including feature set, before and after, FAQ, comparison table, image carouse and interactive product tour/hotspot.
Each module is validated against Walmart’s OmniSpec APIs and Item Spec 5.0 requirements before being submitted.
Leveraging existing hero creative and content to expand messaging
“Every retail brand knows it needs rich media to increase conversions from any PDP, especially Walmart, but it takes time and budget they don’t have,” said Eric Howerton, co-founder and chief growth officer of AdFury. “With our rich media tool, we give brands an easy, effective and creative way to tell their story to consumers, across seasons and channels, in 90 seconds and at one hundredth of the cost.”
Added Toby Willse, chief media officer, AdFury, “Brands, retailers and agency clients can now effortlessly build bottom-of-the-funnel content, leveraging their existing hero creative and content to expand messaging below the fold. This used to take our clients weeks and a separate budget to complete. Now they can build and publish a full set of compliant modules in a single afternoon, freeing them up to focus more on future campaigns and strategy.”
AdFury’s rich media tool is now live for Walmart. Integrations with Amazon and additional retailers are in development, extending the same self-service, agentic workflow to the other retailers where brands and sellers already do business.
