Walmart
Laird Superfood expands at Walmart with coffee and creamer
The rollout spans more than 1,000 doors nationwide.
Walmart completes Vibe.co acquisition
Founded in 2021, Vibe.co operates a self-service platform that enables advertisers to launch streaming TV campaigns across premium publishers.
Magic Molecule debuts in Walmart
The brand’s continued retail expansion makes its Daily Skin Spray more accessible than ever ahead of the back-to-school season
Kate Farms expands high protein nutrition shake into Walmart and CVS
Since its Q4 2025 Walmart launch, Kate Farms has rapidly expanded High Protein Nutrition Shake distribution, with availability expected to exceed 6,800 Walmart and CVS stores by August.
Nurri launches new Ultra-Filtered Protein Milk with 20g of protein at Walmarts nationwide
Nurri's lactose-free ultra-filtered protein milk delivers 20 grams of complete protein per serving, making it one of the highest-protein multiserve ultra-filtered milk offerings available nationwide.
FRM by Jasmanique to debut FRM 01: Barrier Restore Cream at Walmart this fall
FRM 01: Barrier Restore Cream provides a foundational daily step for skin health
Walmart tops U.S. supermarket brand funnel as Aldi and Kroger lead on conversion efficiency
While Walmart remained the overall leader, Aldi and Kroger stood out for their ability to convert brand awareness into customer preference according to data from Conjointly Brand Tracker
Walmart offers back-to-school savings with lowest supply prices since 2019
The retailer said some school supplies start at 25 cents, with over 1,300 more Rollbacks than last year to help families with back-to-school costs.
Caraway expands retail presence with nationwide Walmart launch
The Modern Home Company is now available in more than 500 Walmart stores nationwide
Walmart and Sam's Club slash prices to help customers make the most out of summer
Cutting prices on beef, grilling essentials and thousands of summer favorites help customers and members save on everything from weekly groceries to family road trips
Walmart increases affordable wellness resources with GLP-1 support
New wellness initiatives include GLP-1 education, free screenings, discounted healthy foods, and lower-cost product trial sizes.
Luke Bryan and One A Day launch limited edition multivitamin bottle only at Walmart
This collaboration celebrates America’s 250th birthday and Bayer’s 11-year partnership with Luke Bryan’s annual Farm Tour that kicked off in May.
Walmart leads NRF’s 2026 Top 100 Retailers list
The report highlighted gains by regional grocers, off-price retailers, and hardware chains, with DICK’S Sporting Goods showing a significant increase.
Walmart buys Vibe.co to expand connected TV advertising
The deal aims to make streaming TV advertising more accessible and measurable for small and mid-sized businesses.
Walmart and Sam’s Club expand support for Medicare customers
Beyond guiding coverage options, Walmart can support customers in their weight management journey.