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BOISE, Idaho – Albertsons has announced an exclusive, limited-edition collection of lemon-inspired Own Brands products to welcome the spring season. Available now through May 9, customers can enjoy various citrus-infused treats, including candy, cookies, pretzels, chips, popcorn, and sparkling water. These seasonal offerings come from Albertsons' private label brands Signature SELECT, Overjoyed, and Soleil, all presented in vibrant, unified packaging as part of the “Burst of Flavor” marketing campaign. The products are available in Albertsons Cos. stores nationwide, including Albertsons, Safeway, ACME, Jewel-Osco, Shaw’s, Vons, and Tom Thumb, as well as online.
“At Albertsons Cos., we put our customers at the center of everything we do to create Customers for Life,” said Omer Gajial, EVP of Merchandising and Chief Digital Officer at Albertsons Cos. “By investing in our Own Brands and introducing innovative products, we’re adding value and excitement for our customers. This spring, our new Own Brands lemon-inspired offerings add variety and novelty to our customers' weekly shopping routines, inspiring them to explore and try new products and create new moments of delight."
The limited-edition lemon-inspired collection spans multiple store departments, including bakery, deli, frozen, and floral. Overjoyed introduces an array of delightful citrusy treats such as lemon-flavored wafer rolls, mini cookies, sandwich sugar cookies, and madeleines. Signature SELECT offers exciting snack options like Lemon Potato Chips, Lemon Pepper Cashews, and Raspberry Lemon Crispy Rice Treats. Meanwhile, Soleil presents two refreshing new sparkling water flavors, perfect for any occasion.
The "Burst of Flavor" marketing campaign highlights lemon's vibrant, energetic essence, complemented by a medley of other juicy fruits. The campaign is promoted through Albertsons' digital channels, email outreach, in-store signage, weekly print ads, and social media, creating an immersive and engaging customer shopping experience.
Building on the excitement of its spring collection, Albertsons Cos. is already preparing for upcoming fall and winter seasonal programs, each featuring unique and festive flavors to keep customers engaged year-round.
