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Albertsons Media Collective launches in-store digital display network

Mondelēz signs on as launch partner for new retail media solution.

BOISE, Idaho — Albertsons Media Collective, the retail media arm of Albertsons Companies, has officially launched its in-store digital display network, aiming to transform the grocery shopping experience with high-impact digital screens throughout select stores. The announcement was made during the Cannes Lions International Festival of Creativity, signaling a bold move into full-funnel, omnichannel retail media.

Developed in partnership with digital signage leader STRATACACHE, the new in-store ad network will launch in two key U.S. regions this summer. Large-format digital displays will be strategically placed at key customer journey points, such as store entryways and the produce section, to drive product discovery, meal inspiration, and point-of-sale promotions.

“At Albertsons Cos., we’ve identified a significant opportunity to enhance our in-store customers' shopping experience by delivering relevant and impactful messaging at the point of purchase,” said Jennifer Saenz, Chief Commercial Officer at Albertsons Cos. “Our partnership with STRATACACHE enables brand partners to engage directly with our shoppers at this key moment, providing them with compelling offers, meal inspiration and timely information.”

Mondelēz International will serve as the network’s launch brand partner, leveraging the digital platform to present hyper-relevant, moment-based content that engages customers at the shelf, where purchase intent is highest.

“Understanding the impact of in-store digital advertising is key. STRATACACHE's technology foundation for closed-loop measurement was a significant factor in our decision to partner with them,” said Liz Roche, VP of Media and Measurement at Albertsons Media Collective. “Being able to reach customers through compelling brand messaging at the point of purchase and then understand performance helps us fully realize the potential of the in-store channel. We're especially excited to enhance our measurement offerings as the fleet of digital screens is rolled out.”

The rollout marks a significant step in the evolution of retail media, with in-store advertising projected to exceed $1 billion in annual spending by 2028, according to EMARKETER. Albertsons’ network will offer closed-loop measurement capabilities, including proof of play, sales lift, and direct attribution, making it a valuable tool for CPGs looking to measure and optimize in-store media performance.

“Mondelēz’s focus is to meet customers in the moments that matter—and few are more powerful than when they’re standing at the shelf, ready to decide,” said Melissa Pitmon, Customer Director, OmniChannel Activation of Mondelēz International. “Albertsons Media Collective’s new digital screens will enable us to deliver inspiring, hyper-relevant content right where purchase decisions are made. It’s a natural complement to our digital strategy and a powerful reminder that the store remains one of the most influential spaces to build brand connection and drive conversion.”

The new display fleet forms part of Albertsons Media Collective’s broader strategy to offer end-to-end advertising opportunities—spanning digital, in-store, CTV, and social—to meet consumers wherever they shop and decide.

For more information, visit Albertsons Media Collective on LinkedIn.

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