“As the situation evolves, we remain committed to supporting our employees and the wider community affected by these devastating earthquakes,” said Bettina Stix, director of Amazon’s Community Impact.
Currently in pilot, the new ad format lets shoppers browse short videos featuring recipes, seasonal meal ideas, and more.
The deal aims to make streaming TV advertising more accessible and measurable for small and mid-sized businesses.
Experiential fan tour to bring soccer-themed events, giveaways and interactive activities to 23 store locations across the Northeast.
As retail media spending grows, Albertsons and P&G test 'Rico’s Tacos,” a scripted series turning shopper data into entertainment and sales.
The company said retailers can now launch, test and optimize campaigns directly without relying on managed-service support teams.
The system is designed to place “all media under a single measurement system.”
New dunnhumby report signals caution around emerging technologies.
Executives said the model reflects growing advertiser demand for accountability and performance beyond impressions.
New partnership with QSIC establishes one of the nation’s largest in-store audio networks backed by robust, data-driven measurement capabilities.
Retail giant links streaming engagement to purchase data as it expands closed-loop measurement capabilities.
This list acknowledges companies that make it a priority to commit to associates’ well-being, community engagement, sustainability efforts and being a great place to work, among other criteria.
New tool helps brands and agencies use Instacart’s grocery signals to gain insights, create custom audiences for off-platform activation, and perform tailored measurement.
The collaboration will unlock new revenue opportunities for Walgreens and deliver relevant messages for e-commerce shoppers.
Austin Leonard is the VP/GM of the Dollar General Media network.
Monahan is the SVP/Head of Albertsons Media Collective, the retail media division of the Albertsons Companies.
