STAMFORD, Conn. – all® free clear, the #1 dermatologist-recommended laundry detergent brand for sensitive skin, is reshaping how we think about skincare, starting in the laundry room. In celebration of National Skincare Education Day on June 1, the brand is launching an edutainment content series to educate consumers on the critical link between laundry habits and skin health.
This initiative marks a major step following the April 2024 appointment of Dr. Lindsey Zubritsky as the brand’s first-ever Chief Dermatology Advisor. Dr. Zubritsky, along with a team of board-certified dermatologists and popular social media “derm-fluencers,” will provide expert insights and practical tips during the month of June on Instagram and TikTok.
Featured experts include:
- Dr. Charles Puza, @drcharlesmd (2.6M followers across social media)
- Dr. Joyce Park, @teawithmd (1.1M followers across social media)
- Dr. Luke Maxfield, @dr.ljmaxfield (443.6K followers across social media)
“Skincare-related matters and products are always popular conversation topics, but many overlook a simple step that they already do regularly – laundry,” said Julia Galotto, Vice President of Marketing at Henkel. “You might not find it in the skincare aisle, but your laundry detergent is an important part of your sensitive skincare routine because the items that we wash touch our skin nearly 24 hours a day. That's why we're enlisting trusted dermatologists to help us spread the word that laundry detergent belongs in the skincare conversation.”
In addition to the digital content rollout, Dr. Zubritsky will appear on The Drew Barrymore Show on Tuesday, June 3, to discuss the role of laundry in skin wellness.
Adding to its credibility, all® free clear has earned the National Psoriasis Foundation® Seal of Recognition, acknowledging the brand’s products as non-irritating and safe for individuals with psoriatic disease. Recognized products include:
- all® free clear Original, Advanced OXI, and Odor Relief Liquid Detergents (30-oz and 73-oz)
- all® free clear MIGHTY PACS®*
- all® free clear Dryer Sheets
- all® free clear Liquid Fabric Softener
(*Excludes Advanced OXI 16-count PACS)
Products are available nationwide at Walmart, Amazon, Target, and leading grocery retailers.
To stay updated, visit www.all-laundry.com and follow @all_laundry on Instagram and @alllaundry on TikTok.
