Crayola Beauty collection lands at CVS
SNAPBRANDS and Crayola are extending the iconic children’s brand into adult beauty, with a nationwide CVS launch timed for the back-to-school season.
Beauty
CeraVe responds to the rise of tanning culture with a new campaign transforming a college backyard into a sun-safe space
In collaboration with TV personality and renovation expert Tyler Cameron and board-certified dermatologist Dr. Chloe Goldman, the social-first campaign follows the renovation while introducing NEW CeraVe Invisible Mineral Sunscreen SPF 50.
Circana sees 'strong momentum' in beauty category
Sales in both prestige and mass channels increased 7% through year's first half.
Palmer’s debuts Lemon Sorbet body care collection
The Lemon Sorbet Collection offers fragrant body care products enriched with ingredients designed to brighten and hydrate the skin.
L’Oréal lands 50-year Gucci Beauty license
L’Oréal will acquire the global Gucci Beauty business in 2027 through a 50-year licensing deal with Kering, boosting its prestige beauty position.
Kiss New York launches 1st Korean skincare line
The iconic beauty brand is bringing its first Korean skincare line to Amazon, with select products now available to shop.
L’Oréal expands beauty commerce with OpenAI partnership
The move further strengthens L’Oréal’s position as one of the beauty industry’s most aggressive adopters of artificial intelligence.
K-beauty pioneer Olive Young opens first U.S. store this week
Pasadena, Calif., outlet will carry 5,000 products from 400 beauty and wellness brands.
Circana: U.S. beauty market begins year with solid growth
Value consciousness, treatment‑led demand, and digital acceleration shape performance.
Ulta Beauty adds third-party delivery partner
Beauty retailer extends its omnichannel experience through partnership with Uber Eats.
Gabrielle Union flashes drugstore lashes at the 2026 Met Gala
The falsies created a look that felt both soft and dramatically refined.
Walmart deploying experts to elevate the in-store beauty experience
Associates in the role receive specialized training and are tasked with delivering a more consultative, service-driven experience in stores.
L’Oréal Q1 sales beat estimates as U.S. drives growth
The U.S. market is benefiting from strong retail partnerships, product innovation, and omnichannel execution.
Amazon’s Summer Beauty Event returns April 27
Amazon is also integrating its AI-powered shopping assistant, Rufus, into the event experience.
Dollar General’s 7 Days of Beauty starts April 12
From personal care must-haves to self-care essentials, shoppers can score savings every day, April 12–18.
Kering and L’Oréal finalize beauty deal
The two companies will explore opportunities in wellness and longevity through a joint venture.