Ulta Beauty adds third-party delivery partner
Beauty retailer extends its omnichannel experience through partnership with Uber Eats.
Beauty
Gabrielle Union flashes drugstore lashes at the 2026 Met Gala
The falsies created a look that felt both soft and dramatically refined.
Walmart deploying experts to elevate the in-store beauty experience
Associates in the role receive specialized training and are tasked with delivering a more consultative, service-driven experience in stores.
L’Oréal Q1 sales beat estimates as U.S. drives growth
The U.S. market is benefiting from strong retail partnerships, product innovation, and omnichannel execution.
Amazon’s Summer Beauty Event returns April 27
Amazon is also integrating its AI-powered shopping assistant, Rufus, into the event experience.
Dollar General’s 7 Days of Beauty starts April 12
From personal care must-haves to self-care essentials, shoppers can score savings every day, April 12–18.
Kering and L’Oréal finalize beauty deal
The two companies will explore opportunities in wellness and longevity through a joint venture.
Perfect Corp. showcases AI-powered beauty agents and API innovations at Shoptalk 2026
Perfect Corp.’s next-generation AI agents and scalable, pay-as-you-go APIs empower retailers to deliver hyper-personalized, AI-driven shopping experiences across touchpoints
Estée Lauder in talks to acquire perfume maker Puig
Deal would help New York company compete with L’Oréal.
Vanicream launches Enhanced Moisturizer for sensitive skin
The formula is non-comedogenic, accepted by the National Eczema Association, and designed for daily, head-to-toe use.
ONYX Professional unveils “Beauty from the Ground Up” brand relaunch
The relaunch’s theme, “Beauty from the Ground Up,” emphasizes the company’s focus on basic personal care steps that form the foundation of larger beauty routines.
Circana and Sally Beauty Holdings launch supply chain collaboration platform
“This agreement represents a significant step forward in leveraging data to create mutual value,” Circana’s Brad Shelton said.
Henkel to buy Not Your Mother’s brand to expand U.S. presence
The brand’s portfolio includes popular product lines such as Curl Talk, Clean Freak, Beach Babe, Plump for Joy, and All Eyes On Me.
AI, clean beauty and U.S. growth reshape global cosmetics outlook
Much of that momentum is being shaped by U.S. consumer demand, AI-enabled personalization and accelerating premium skincare adoption across mass retail channels.
Bio Creative Labs expands with dual Whole Foods rollout
In addition to Whole Foods, Bio Creative Labs maintains established distribution across Walmart, Amazon, and other mass and e‑commerce channels.
VIC Cotton Company revives a European beauty essential, reintroducing the art of everyday exfoliation
A heritage-crafted, organic cotton cloth from the Netherlands reframes cleansing as a ritual—refined, enduring, and intentionally simple.