SEATTLE — Amazon announced today that its Multi-Channel Fulfillment (MCF) service now supports Walmart Marketplace orders and will add new capabilities for Shopify and SHEIN by year-end. The expansion reflects Amazon’s push to help merchants build and scale their businesses not only on Amazon.com but also across their own websites, other online retailers and social media platforms.
Merchants using MCF share the same inventory pool as Fulfillment by Amazon (FBA), allowing them to pick, pack and ship orders across multiple sales channels without establishing separate fulfillment operations. According to Amazon, sellers leveraging MCF beyond Amazon have reported an average 19% sales lift, reduced out-of-stock rates and improved inventory turnover.
“Amazon’s world-class fulfillment network delights customers with fast, reliable delivery—fueling the success of independent sellers in the U.S. and around the world,” said Peter Larsen, Vice President of Amazon Multichannel Commerce & Fulfillment. “By working with SHEIN, Shopify, and Walmart, we’re making it easier for sellers— especially the small and medium-sized businesses that drive our economy—to use our network to grow faster and more efficiently across their sales channels.”
Simplifying Order Fulfillment Across Sales Channels
Merchants can seamlessly integrate Amazon MCF to help manage their inventory and streamline fulfillment for their SHEIN, Shopify, and Walmart orders in the following ways:
SHEIN U.S. Marketplace: By year-end, Amazon will make it easier for SHEIN merchants to choose Amazon MCF to fulfill their SHEIN Marketplace orders through the Amazon MCF for SHEIN app. The free app will be found in Amazon Seller Central, Amazon’s Supply Chain Portal, and the SHEIN Seller Hub. By using the Amazon MCF for SHEIN app, merchants will be able to delight their SHEIN Marketplace customers with fast, reliable delivery from Amazon MCF.
Shopify Fulfillment Network: Merchants can now select Amazon MCF as their fulfillment partner to deliver their Shopify orders quickly and reliably as part of Shopify Fulfillment Network. To sign up, businesses can select Amazon MCF to pick, pack, and ship their Shopify orders via the Shopify Fulfillment Network in Shopify admin. After linking their Amazon Seller Central account to their Shopify account, merchants can configure their Shopify orders to automatically be routed to Amazon MCF for fulfillment. Through Amazon MCF’s easy integration with the Shopify Fulfillment Network, businesses can benefit from automatic inventory synchronization, real-time order tracking and delivery estimates, and performance metrics all in Shopify admin. Merchants also enjoy the time saved by having Amazon pick, pack, and ship their orders, while delighting their Shopify customers with quick, reliable, and transparent delivery from Amazon MCF.
Walmart Marketplace: Merchants can now use Amazon MCF to fulfill Walmart Marketplace orders. To get started, merchants can either create order requests manually through Amazon Seller Central or select from dozens of integration partners like WebBee, Pipe17, Rithum, Goflow, Lingxing, and more. Merchants using an integration partner with Amazon MCF will automatically have their Walmart orders routed to Amazon MCF for fulfillment, benefiting from real-time inventory synchronization and accelerated processing times. All Walmart orders fulfilled by Amazon MCF include order tracking, delivery in unbranded packaging, and the option to choose from a variety of shipping carriers. With Amazon MCF, merchants can delight their Walmart Marketplace customers with quick, reliable, and transparent delivery.
Amazon said MCF has already supported hundreds of thousands of merchants worldwide, including brands such as adidas, Laura Mercier and Steve Madden, and has expanded same-day and next-day delivery volumes by 30% year-over-year. The service now operates in 11 countries, offering seven-day-a-week delivery and helping merchants reduce operational complexity.
With these new integrations, Amazon positions MCF as a cross-channel growth engine, giving sellers the ability to scale with a single inventory pool while delivering the fast, reliable service customers have come to expect from Amazon.
