SEATTLE – Amazon is expanding its AI-powered shopping capabilities with a new feature that lets customers text Alexa for Shopping to search for products, build shopping carts, place orders, and track deliveries without opening the retailer’s app or website.
The feature began rolling out on November 6 to a select group of U.S. customers by invitation, with Amazon planning to expand access to millions more shoppers in the coming weeks.
The new functionality lets customers send everyday shopping requests by text, from reordering household essentials and planning grocery deliveries to finding gifts and tracking price changes. Alexa for Shopping can search for products, compare options, recommend items, and complete purchases with customer approval.
“Customers often jot down what they need the moment they think of it in their notes, in their messages, in their group chats,” said Rajiv Mehta, vice president of Conversational Shopping at Amazon. “Now with Alexa for Shopping, your personal shopping agent is just a text away.”
For grocery shoppers, the service can assemble weekly orders, identify ingredients from a photographed recipe, and add products to an existing cart. Customers can also specify preferences, such as organic or vegan products, which the AI assistant remembers for future recommendations.
The service supports visual product searches, price tracking, automated purchasing at designated price points, and product discovery through Amazon’s Shop Direct platform, which connects shoppers to merchandise from other retailers.
Amazon is also developing continuity across text messaging, its shopping app, website, and Alexa-enabled devices, allowing customers to start a shopping request on one platform and complete it on another.
The expansion comes as Amazon accelerates its investment in agentic AI, technology designed to perform shopping tasks rather than simply recommend products.
According to Amazon, more than 400 million customers have used Alexa for Shopping in the past 12 months, and adoption of its agentic shopping features has increased more than eightfold since the beginning of 2026.
The company said the texting capability is intended to make shopping more accessible throughout the day and to further integrate AI into routine purchasing decisions.
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