Circana urges earlier holiday media push as shopping habits shift
Retailers and brands should invest earlier in social commerce, creators, and retail media as the holiday shopping journey evolves.
AI
Sam’s Club Connect expands AI targeting capabilities
A P&G test of Sam’s Club Connect’s predictive targeting increased marketing effectiveness by 2.3x.
Walmart evolves Scintilla into commerce intelligence platform
Walmart is adding AI, expanded Walmart.com visibility and new activation capabilities to its Scintilla platform.
Acosta: 34% of shoppers use AI to shop
AI is playing a growing role in product discovery and selection, but trust remains a barrier to autonomous purchasing.
Target touts suite of AI-powered shopping features
Retailer cites bigger orders, faster checkout from recent enhancements to its app.
Instacart launches Clementine AI shopping assistant
Instacart is expanding its AI strategy with a consumer shopping assistant and new Cart Assistant deployments with retailers.
Amazon adds Alexa AI to help shoppers steer clear of scams
Newly launched feature lets shoppers check whether a message from Amazon is real or not.
Simbe expands leadership team as retailers scale AI in stores
Claudia Molina joins Simbe as vice president of client success while two executives take on new FMI roles.
NRF joins PACT AI to shape standards for retail AI
The coalition aims to develop shared methods for evaluating AI systems as adoption grows and policymakers shape governance.
Emarsys: Most brands struggle to operationalize AI
Real-time and operational data gaps are limiting brands’ ability to use AI effectively across customer engagement, according to Emarsys.
Ship.com launches AI shipping tools for online sellers
The new tools automate shipping tasks for online sellers and allow developers to embed shipping capabilities into AI applications.
NRF: AI helps families navigate back-to-school costs
NRF data shows families using AI, discounts and secondhand shopping to manage back-to-school costs.
New VoCoVo research reveals AI has become critical to the future of food and grocery retail
Retailers turn to AI to combat theft, improve employee safety, and boost frontline productivity, according to new industry report
FMI responds to Senate AI surveillance pricing hearing
“FMI looks forward to working with Congress on bipartisan policies that encourage innovation while protecting consumer privacy.”
CRN urges tougher enforcement on AI supplement ads
CRN urged regulators and platforms to act against illegal health claims, remove deceptive sellers, and inform consumers to identify legitimate products.