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SEATTLE — Amazon has launched Inspire — an in-app shopping experience that gives customers a new way to discover ideas, explore products and seamlessly shop from content created by other customers, influencers and brands they love.

The app is rolling out to selected customers nationwide in early December, and will be available to all U.S. customers in the coming months.

“We invent every day to make shopping easy and fun. Inspire is our new shopping experience that connects Amazon customers with shoppable content created by other customers, the latest influencers and a wide range of brands.

“In just a few taps, customers can discover new products or get inspiration on what to buy, all tailored to their interests, and then shop for those items on Amazon,” said Oliver Messenger, director of Amazon Shopping.